Carta takes an ecological approach to fragrance design; our practices are rooted in sustainability, environmental stewardship, and reverence for our planet.
Our fragrances are inspired by the complexity of Earth’s ecosystems and the people working to protect them.
We remind you to remain conscious of the interconnectedness of our species and the land that sustains us. We invite you to allow our fragrances to encapsulate you on your journey, wherever that may be.
Our Story
Carta was founded in 2017 by Heather D’Angelo, a San Francisco-based perfumer, musician (with the band Au Revoir Simone), and ecologist. The dream for Carta originated while she was collecting botanical samples from the Malaysian rainforest as part of her research at Columbia University. After several years of working with plant-based aromatic compounds, she developed an understanding that scent, like music, is a transportative instrument. Both have the arcane power to suspend moments and places in time. The line, named after the Italian word for map, reflects the spirit of linking scent and place.
With Carta, D’Angelo explores the artistry of perfume through her mastery of musical composition and ongoing scientific inquiry. Rooted in her passion for environmental conservation, D’Angelo’s romance with scents is shaped and driven by a commitment to conscious practices and a desire to share the stories behind Carta’s ingredients.
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